Global BioClean is an innovator in environmentally friendly agricultural and industrial products. When they launched their innovative new TurfSolv product for commercial turf production and maintenance, they turned to SHG to launch their new brand. To build the brand for the new product we developed a design concept to highlight the natural biodegradable nature of their product and developed a new web presence around that concept. Features included an exit intent pop-up campaign, in site live chat and e-commerce foundations.